Ideating and Developing Concepts


The ideation and concept development package aims to build competencies for creation, development and further maturation/specification of ideas. Illustration and reflection upon ideas. Where brainstrom aims to for divergent process, concept development is often characterized by a high level of convergent progress.

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Learning Objectives

To process and structure insights from collect phase and build concepts from ideation.
Level or Phase:
Methods and Concepts: Brainstorming, pattern recognition, validation and rationalization


Post-it, flipcharts, markers

Reading List:

Assessment Method: Pitches and presentations
Author: Pawel Czarny


Legal Disclaimer

This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF.